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Do well by doing good

How to leverage sustainability and responsibility as a sales argument in marketing and recruiting through credible Corporate Social-Ecological Responsibility compliance


of consumers pay more for brands with a positive social reputation

While sustainability is not solely a matter to boost a positive outside perspective, using responsible actions as a sales or branding argument is an important leverage for installing sustainable practices in a business model.

Credibility is key. Only true commitment will lead to employee and customer satisfaction alike.

Sustainability efforts are now a must-have for every company. Customer behaviour and the demands of employees when choosing a new employer are seen to change rapidly. Both are attracted to companies that do not only sell products or services, but purpose and values.

 You as a company have to find out, what you stand for. What drives your business? What is the real value you bring to the world.

Sustainable and responsible behaviour is an asset in recruitment, retention and performance of staff as well as a sales argument with high potential in marketing. But it has to be backed up by coherent action to be credible and true. Coworkers and clients feel the difference.
Our proposal
1.) Identify your challenge:

One-day scoping workshop with a Cobiom innovation expert

Together we identify your need: What are your challenges? What are your goals? What are your options? The best: The workshop is a low-priced opportunity for you to find out if our offers and approaches are right for you!

Our own developed tool based on the Living Systems framework allows for quick identification of leverage points to engage employees and customers.

2.) Take data-driven decisions:

What can be done? Where are the leverage points?

Our communication, HRand marketing experts immerge in your organisation and assesses the way work and communication is done on a daily and strategic basis. In interviews with employees or team members as well as managers and leader, weak spots and opportunities are discovered. A Systems Map helps to visualise the outcome and prepares the ground for efficient trainings and scaling.

3.) Move forward, agile and focused:

Tailored trainings and coaching:

Needs and wishes are identified in agile workshops with employees and/or clients; additional user research by our experts yields more in-depth insights, further questions and opportunities.

Individual coaching sessions help you as a decision maker with your strategy and implementation roadmap. On site training of staff sets the foundation for the role-out.

4.) Get the right solutions:    


We work with top experts for our user research and the communication strategy.

And we don’t leave you there, we accompany and guide you beyond the concept. Trainers and designers, marketing and community providers are always available to help you engage current staff, future employees, your customer base or new market segments.

Your assets
Cobiom is a network platform for the best experts, assessments, scientists, engineers and designs in sustainable innovation. Here is what you as a client of the network get.
Project management

All projects are coordinated and supervised by your personal Cobiom Project Manager who assures quality of all services, communication between the involved providers.

Quality guarantee

Cobiom guarantees the quality for the services and the process. If you need changes to contract conditions, you require to change the service provider or you have complaints, simply contact your Cobiom Project Manager.

Simple and reliable payment

Invoicing and payment of contractors is down through Cobiom to allow for a smooth and pleasant process for all parties.

Fast and individual duration

A typically agile training and coaching takes 4-12 months depending on the size of the organisation, department or team. The network ensures that there are always the right people available to address your challenge in the timeframe you desire.

Resources required on your side

Dedication to the project; one person responsible for the project who works in close contact virtually with the Cobiom Project Manager; access to process, product, service and organisational information as well as stakeholders involved in them for assessment and innovation formats; allocation of suitable participants if innovation formats require the co-creation of solutions with stakeholders


Contact your personal Cobiom Manager who will lead you through the process from intent to implementation.